Facebook no more remains a social network to connect and share among friends, it’s now being considered for news feeds as well…!
Facebook, the king of social network, is now becoming the chief source of staying updated on the news front as well. A study revealed that around 64% of adults in the U.S. use Facebook and about half of them get news from this platform. It means about 30% of Americans browse FB to get news. So, in addition to checking on friends and sharing content, people keenly surf news as well to accomplish two tasks at once.
Especially among people who are unable to follow news closely, relying on Facebook for the same can mean time saving. When asked from users, around 38% stated that they follow news most of the time or always. But, still people who said followed less or just some time were 47%. Users in the 18 to 29 age bracket rely on FB as an important news source. FB makes users aware of news if not directly, then via links shared or liked by friends on their list.
FB is transforming the way news gets shared and consumed among users, and most analysts see this as a reliable channel to inform people of happenings around the globe. It’s also been seen that users of FB are more likely to read or share news that has been recommended by a friend.
Today Social is the new ‘in’ and most people who till now relied on newspapers and news channels to gather news and stay updated are now turning to the social platforms to remain aware.
Well, it can be clearly seen and stated that Facebook has penetrated our lives deeply, turning this into one of the most popular and used social platform. With new venture of making people aware about happenings from around the world, FB has acquired another advantage of staying as the leader.
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