Facebook working to add anonymous features for users

Seeing the growing popularity and demand for anonymous-sharing apps like Whisper and Secret, Facebook is now seeking to integrate anonymity features in its services as well.

Lately, the social networking ruler has been busy with the acquisitions, which are happening one after another. Including everything from a mobile app analytics firm Little Eve Labs from India to a firm involved in developing virtual reality hardware Oculus. Also, Facebook has acquired its close peers in social space WhatsApp and Instagram.

A recent report suggests that Facebook is now working on adding anonymity features and there have been talks about the same going on with Secret, which has earned ample fame in the world of anonymous sharing. The prospect of an acquisition is however off-charts and neither Secret nor its rival Whisper, have shown any indication of willingness to sell.

The growing trend of staying anonymous online has led to Facebook losing some value in the hearts and minds of a user segment, which it considers really important, that is ‘youth’ population. The increasing popularity of apps like WhatsApp and SnapChat clearly demonstrate that the nature of Facebook chats that indicates logged in always and conversations conducted publicly is now losing its essence, when compared to direct conversations, which these apps allow. Twitter, meanwhile, has taken a bold step on this front by adding the VM’s private video messages to Vine, addressing the privacy needs and one-to-one communication demand for users.

Most people like maintaining different groups for friends and a separate group for the family when using apps like WhatsApp. This helps them in sharing only the content that they actually wish to share among friends, which is different from what is usually shared with the family. This helps in keeping both fronts balanced and both parties happy.

Facebook too presents all these features, but the process involved is quite cumbersome. When using all other platforms, users find it much easy to limit the access of their content, which on Facebook seems time-consuming and cumbersome. Facebook thus needs to do something substantial on this front. So, let’s see that will Facebook be able to adapt to this new culture, but without losing its unique appeal, among users. This is something which only the right time can reveal.

The author is an experienced Microsoft support specialist who works at SupportMart. The company is a leading name in this scenario known to offer reliable Microsoft Tech Support that can be availed anytime and any day with just one call at the Microsoft technical Support number 1 800 793 7521 toll free.